According to analysis from over 500 campaigns, radio pays back £7.70 in increased revenue for every £1 spent spent – second only to TV overall, and highest in product categories where advertising is used to drive immediate results e.g. retail, finance, travel, automotive.
Radio boosts online brand browsing by an average of 52%. Results are immediate, with over half of responses generated within 24 hours of hearing the ad.
Listeners are, on average, 48% more likely of brands that have been advertised on the radio and 12% more likely to consider them when buying. Reallocating a proportion of budget from other media (eg TV or press) into radio can increase overall awareness for no extra cost.
Radio advertised brands feel relevant and are much more trusted by radio listeners.
At Offline Advertising, we plan our campaigns to ensure that we deliver a high coverage, reach & frequency as we understand that every £1 invested in marketing needs to generate a return. Without these elements, the campaign is unlikely to be effective.
Whatever your business goal, radio can flex to help you deliver it. Spot airtime is the most adaptable radio format and can be bought across different stations, day parts such as morning or evening drive time, and days of the week to best meet the needs of your business. We will work with you to understand your campaign objective, target audience etc in to plan you your own, bespoke radio advertising campaign.
An important factor for many advertisers is selecting stations that focus on specific locations. With a range of national, regional and local stations covering most parts of the UK, radio is highly flexible geographically – providing opportunities for all types of advertisers to precisely target important locations efficiently.
The standard length for most individual campaigns is four weeks. However, what is right for your campaign will depend on the objectives. Is this about maintaining a constant level of awareness for an existing brand? In which case consider running over as long a period of time as budget will allow. Or is it about achieving maximum awareness as quickly as possible for a new brand launch or tactical offer? In which case, we can consider a shorter, heavier burst of activity.
We work with all of the commercial radio stations in the UK, such as Heart, Capital, Smooth, Hits Radio, Kiss etc, so can plan your campaign based on your requirements, whether its national, regional or hyper local. We will also work with you to identify the right target audience and plan the campaign based on stations that engage with this audience exploring options from regular airtime to sponsorship of shows such as weather, drive time, sports etc.