It engages with both pedestrians and motorists alike.
Roadside advertising formats include classic 48 sheet billboards, phone kiosks & 6 sheet bus shelters plus digitized versions that allow dynamic content.
Enables brands to get up close and personal with their target audience as they are unavoidable.
Roadside formats are the perfect format for a directional message.
The scale and frequency of a well-planned campaign will build trust and brand recall.
Roadside D6`’s or digital 6’s, make a great addition to any outdoor marketing mix a they increase frequency and when combined with other formats deliver higher message recall.
Roadside D6’s build fame and increase brand stature on a local level.
Cost effective: Delivers a very low cost per 1000 people reached.
Captive audience: The screen is unmissable by all passing traffic.
Unavoidable: You cannot skip or turn them over.
Advert length: The 10 second advert can engage with both motorists and pedestrians alike.
Cost effective: Entry level poster that build frequency and deliver a very low cost per 1000 people reached.
Unavoidable: You cannot skip or turn them over.
Engage with both a pedestrian & motorist audience on their daily commute.
Increases frequency (times seen) & brand recall when used alongside other outdoor formats.
Located on busy commuter routes enable brands to get to the heart of the community.
Backlit so visible day & night.
Over the last few years, these bold, bright screens have been replacing the traditional paper and paste billboards all across the UK and have been appearing in key locations in most towns/cities. 19.8m people have seen a billboard advert in the last week here in the UK, the vast majority would have been a D48 screen.
The main benefit of advertising on these screens, is we can be very specific with the start and end dates making it perfect for product/sale launches, events or any campaign with an expiration date ensuring there is no wastage. Another major benefit is that we can use multiple creatives, usually at no extra cost.
Roadside billboards are a tried and tested method of outdoor advertising and they are found in most major towns/cities.
They are some of the biggest advertising formats in the country and are trusted by consumers.
These screens deliver a constantly changing and valuable audience both motorists and pedestrian.
Drives search – Roadside advertising is proven to drive brand search.
Extremely cost effective by delivering low CPT (cost per 1000 people reached).
