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Why London Underground?

The LU delivers a vast audience, over 1bn passenger journeys are made every year & 150,000 people enter the network every hour.

80% of LU commuters are in the ABC1 demographic.

100% of LU commuters will see advertising on their journey.

Extremely cost effective.

Enables brands to get up close and personal with their target audience – 73% of Londoners use the tube weekly.

The average time spent on a platform is 3 minutes delivering a captive audience.

The Gravitational Pull

Why The Underground delivers more than a London audience:

  • 1.3 Million people use the Underground up to 4 times a week…not all of them live in London
  • Advertising on the Underground allows your message to be
    seen by people, commuting into the capital on a regular basis

Top TV regions Underground users commute from:

  • London: 2,520,000
  • Meridian: 174,000
  • Central: 126,000
  • Anglia: 105,000

Tube Car Panels (TCPs)

Benefits

  • TCP’s are not line specific, therefore deliver full network coverage
  • The dwell time is the highest for any LU format at over 13 minutes on average which delivers 14 x brand recall
  • Being so close to the consumer allows you to get up close and personal while also being welcomed – over 87% of all LU commuters prefer the network with advertising
  • They deliver response – 79% of commuters have responded to an advert they have seen in the tube cars
  • Long copy: Due to the proximity & scale, this is an option to have more detail in the creative
  • Seen – 71% of all tube users have noticed tube car advertising in the last week

4 Sheets

Benefits

  • 4 sheets are 2m x 1m posters and are available at the vast majority of stations across the network and are located in ticket halls, concourses and on platforms
  • Time To Consider: Dwell time is on average of 7 minutes on a platform
  • Cost effective: Entry level poster that build frequency and deliver a very low cost per 1000 people reached
  • Unavoidable: You cannot skip or turn them over
  • 4 sheets deliver a high frequency as commuters see them on every journey
  • Be station specific or advertise pan network

12 Sheets

Benefits

  • Situated in key locations/stations across the network
  • 12 sheets build brand & deliver frequency
  • Brand Recall: 61% of consumers can recall at least 3 brands featured on 12 sheets
  • Smaller but closer versions of 48 sheet billboards and more cost effective
  • Be station specific or advertise pan network

16 Sheets

Benefits

  • Time To Consider: Dwell time on average of 3 minutes
  • Proximity: Only 1m away from consumers
  • Scale: 3m x 2m poster
  • Captive audience
  • Cost effective: Delivers the same audience as a 48 sheet without the cost
  • Long copy: Due to the proximity & scale, this is an option to have more detail in the creative
  • Be station specific or advertise pan network

48 Sheets

Benefits

  • Time To Consider: Dwell time on average of 3 minutes
  • Proximity: Only 1m away from consumers
  • Scale: 6m x 3m poster
  • Cost effective: Delivers the same audience as a 48 sheet without the cost
  • Captive audience
  • Long copy: Due to the proximity & scale, this is an option to have more detail in the creative
  • Be station specific or advertise pan network

D6s

Benefits

  • Digital 6 sheets or D6’s are found in some of the best locations on the LU network having replaced the best performing traditional 6 sheets.
  • These screens play 5 second adverts on a 1/6 loop
  • They reduce wastage and are perfect for short term campaigns such as events as it means you are not advertising an event that has finished which can happen with traditional, static formats due to the posting cycle.
  • D6’s are found at all key stations on the network and offer flexible planning. For example, campaigns/creative can be planned around specific day parts such as morning/evening commute or just weekends.
  • No print cost required

Lift Escalator Panel (LEPs)

Benefits

  • Proximity: Less than 1ft away from consumers
  • Captive audience
  • Great for brand building as these screens are unmissable and one of the last messages seen as commuters leave the station
  • Flexible: Due to the digital nature, the message can be adapted for a particular moment in time ie lunch
  • Frequency: Consumers see these advertising formats on a regular basis – every time they enter & exit the station
  • Be station specific or advertise pan network

Digital Escalator Panel (DEPs)

Benefits

  • Proximity: Only 1ft away from consumers
  • Captive audience
  • Full Motion: Due to the proximity & scale, this is an option to run social media creative on the LU network
  • Dominate the entire escalator run with your brand
  • Great for brand building as these screens are unmissable and one of the last messages seen as commuters leave the station
  • Flexible: Due to the digital nature, the message can be adapted for a particular moment in time ie lunch
  • No print cost

At Offline Advertising we see our relationships with clients as a partnership.

Let's Talk

Extremely cost effective.

Enables brands to get up close and personal with their target audience.

The average time spent on a platform is 3 mins delivering a captive audience.

Let's Talk
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