When it comes to choosing the best advertising format for your campaign, there are a few options when it comes to bus advertising depending on your target audience and campaign objective and the town/city/county that we are looking to advertise in.
The sides of buses whether single deck or double deck are great for branding – just remember that “less is more” when it comes to messaging. The back/rear of buses are great for engagement as they are directly in the eyeline of motorists. They cannot turn them off or turn them over so although they are one of the most intrusive advertising formats, they are also very welcomed.
They also deliver the highest dwell time out of all bus advertising formats with a UK average of 48 seconds. A bus advertising campaign can be planned nationally, regionally, hyper local by only advertising on a specific fleet or even by TV region to amplify any TV advertising campaign.
All campaigns are bespoke and planned to your specific needs. Bus advertising engages with all demographics as people go about their daily lives.
Time To Consider: Dwell time is on average of 48 seconds.
Cost effective: Delivers a very low cost per 1000 people reached.
Unavoidable: You cannot skip or turn them over.
Recalled: 86% of people can recall a bus advert that they have seen.
Coverage: Bus rears deliver a constantly changing audience in both city centres and the suburbs.
Ads on the sides of buses are welcomed and considered the communities noticeboard.
Cost effective: Delivers a very low cost per 1000 people reached and cheaper than bus shelters.
Unavoidable: You cannot skip or turn them over.
Recalled: 86% of people can recall a bus advert that they have seen.
Coverage: Bus streetliners deliver a constantly changing audience in both city centres and the suburbs.
The 13ft poster can engage with consumers close to point of sale so are perfect for FMCG brands.
This 20ft poster is found on the near side of double deck buses enabling your brand to rise above the clutter of the high street.
Ads on the sides of buses are welcomed and considered the communities noticeboard.
Unavoidable: You cannot skip or turn them over.
Recalled: 86% of people can recall a bus advert that they have seen.
Coverage: Bus supersides deliver a constantly changing audience in both city centres and the suburbs
Perfect for engaging with consumers close to point of sale so are commonly used by FMCG brands
Make a brand statement on the most iconic and most seen advertising formats in the UK.
Unique: This unique canvass allows real creative opportunity for brands to stand out.
Scale: Rise above the clutter of the high street.
Coverage: Advertise locally, regionally or nationally across the UK`s biggest cities.
Trusted: The worlds biggest brands spend millions on this format every month.
One of the most seen advertising mediums in all city centres.
