With over 2 decades of media experience, we specialise in all offline advertising formats predominately outdoor, TV, radio & press.
Our mission is to engage with the right audience at the right time in order to drive traffic online and build your brand by using traditional media formats. The formats we recommend for our clients are tried and trusted by global and local brands alike.
We offer a totally FREE, bespoke media planning and buying service on a national, regional or local level. Not many, if any, other agencies can say that!
At Offline Advertising, we work on advertising campaigns from all industries, markets and sectors across the whole of the UK and love working on new client briefs.
We have extensive experience working and planning the most effective advertising campaigns including established FMCG`s, blue chip corporate brands looking for a B2B audience, challenger brands across all sectors, independent SME`s. As well as public sector organisations such as the NHS, local authorities, charities, schools, colleges and universities.
Whether the campaign objective is recruitment, brand building, direct response or increasing sales/downloads the chances are we have been there, done it and can advise you accordingly.
All campaigns are absolutely bespoken to your needs. Our planning methods appear really simple, we just to understand 5 things as advertising does not need to be complicated:
We can then consider advertising formats that are suitable( including TV, radio, outdoor, press or even a mix), available and affordable then plan you the most effective campaign based on this.
We have access to all of the latest planning and audience measurement tools such as BARB, RAJAR, JICREG and Route and data so you can rest assured that we consider all options and present them to you in a clear and concise way sometimes including reasons why we have discounted some formats.
We will not only plan the most cost effective campaign for you but also supply artwork specs, upload artwork to the print team, proof your creative and supply a Post Campaign Analysis – PCA.
This document will be provided 4 weeks after the campaign has ended and will include campaign photos, a confirmation of the people reached, any ‘overshow’: a duration of time when your adverts have been seen but not paid for.
We will confirm if any, how many extra days your campaign was live (or plays/impressions if its a digital campaign) and the monetary value.
We can then analyse together, the impact of the campaign and plan the next.